Insight/ Market Research

Marketing The Mayan Apocalypse

According to the calendar created by this ancient civilization, the world will end on December 21, 2012, and there isn't a thing we can do about it. NASA says the prediction is rubbish, but that hasn't stopped marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. It's a natural inclination to want to tap into hot topics and cultural trends, and this event - theoretical though it may be - is getting its fair share of attention from brands.

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