Insight/ Analysis & Measurement

More Data Or Better Algorithms? Not So Fast.

It’s always a pleasure to follow a stimulating debate between great thinkers within our industry. Recently, Rocket Fuel’s CTO Mark Torrance wrote “Better Algorithms Beat More Data — And Here’s Why” in direct response to BlueKai CEO Omar Tawakol’s piece, “More Data Beats Better Algorithms — Or Does It?”

Read full story »