Insight/ Tools

2012 B2B Demand Generation Benchmark Survey Report

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This fall, Software Advice--along with partners Eloqua and CMO.com--kicked off the 2012 B2B Demand Generation Benchmark Survey, a study that would enable marketing professionals to compare their lead generation performance to their peers’. Its mission was to identify the most effective channels, content, and offers, as well as forecast where marketers will prioritize their demand generation spend in 2013. Here are the results (includes video).

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