Insight/ Tools

The Power Of The First-Party Consumer Relationship

Gordon MMcLeod recently hosted an event for media industry friends where famed photographer Rick Smolan, co-creator of the just-released The Human Face of Big Data, provided the keynote remarks. He regaled us with first-hand insights and stories about the Human Face project. As he spoke, it became abundantly clear where Rick and his collaborators have truly succeeded:  as the book’s title might suggest, they have translated the monumental changes wrought by Big Data into very personal terms.

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