Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud
Insight/ Tools

The Power Of The First-Party Consumer Relationship

Gordon MMcLeod recently hosted an event for media industry friends where famed photographer Rick Smolan, co-creator of the just-released The Human Face of Big Data, provided the keynote remarks. He regaled us with first-hand insights and stories about the Human Face project. As he spoke, it became abundantly clear where Rick and his collaborators have truly succeeded:  as the book’s title might suggest, they have translated the monumental changes wrought by Big Data into very personal terms.

Read full story »