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News/ Analysis & Measurement

Thanks To Free Shipping Offers, Online Holiday Sales Surge 16 Percent To $39B

Holiday season retail e-commerce spending for the first 51 days of the season is up 16 percent to $38.7 billion, according to comScore. This past week, which was the last full week consumers could order gifts online and receive them in time for Christmas, saw Free Shipping Day (Monday, Dec. 17) bring in $1.01 billion in spending. This past week brought in a whopping 53 percent increase in spending, thanks to free shipping offers.