Insight/ Branding & Communications

Bold Stunts And Bad Taste Mark 2012's Best, Worst Ads


As marketers recognized social media's value in getting consumers talking about a brand, Madison Avenue went to great lengths—and heights—to pull off elaborate stunts that could generate online buzz. "If people aren't talking about your brand, then you don't exist," said Rob Schwartz, global creative president at Omnicom Group Inc.'s TBWA\Chiat\Day.

Read full story »