Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Interviews/ General Management

Q&A: Brian Bork, Mohegan Sun Chief Marketing Officer

The crucial actions of casino marketing today are mining customer data and tailoring total experiences, says Bork, who became Mohegan Sun’s chief marketing officer in August. Mohegan Sun’s resort appeal gives it a powerful position in the New England gaming market, but constant pressures from various things, including a weak economy, high gas prices and increasing competition make Bork’s job a challenging one.

Read full story »