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Interviews/ General Management

Q&A: Brian Bork, Mohegan Sun Chief Marketing Officer

The crucial actions of casino marketing today are mining customer data and tailoring total experiences, says Bork, who became Mohegan Sun’s chief marketing officer in August. Mohegan Sun’s resort appeal gives it a powerful position in the New England gaming market, but constant pressures from various things, including a weak economy, high gas prices and increasing competition make Bork’s job a challenging one.

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