Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Tools

What’s In Store In 2013 For Revenue Performance Management Companies?

In this video show, Brian Kardon, CMO of Lattice Engines, and former CMO of Eloqua, discusses what’s really happening in revenue performance management, what changes to expect in 2013, and how marketing leaders can know when it’s time to go, and where to look.

Read full story »