Insight/ Strategic Planning

Five Takeaways From Holiday Marketing Campaigns Of Years Past

Holiday shopping for family and friends can sometimes seem an Olympic sport, especially if you have a large family. You want to buy everything that your loved ones want, and you want to do it fast and cheap. And if you can manage that, you'll be the hero of the family. Target's 2011 holiday campaign included "The Christmas Champ" online, in video, and in print, and poked a little fun at zealous holiday shoppers.

Read full story »