Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud
Insight/ Market Research

Tickets, Title Sponsors and TV: How The Chick-fil-A Bowl Became A Bowl Game Powerhouse

Helping the Chick-fil-A Bowl achieve a sellout streak is the bowl’s practice of selling a one-game season ticket to the bowl.  On average, the bowl sells 35,000 season tickets to fans in Atlanta.

Read full story »