It's been a while since companies last experienced business as usual. For fifteen years, they've been in the constant mode of reorganizing, restructuring and reorienting their businesses in effort to crack the digital code. Companies' success in decoding digital is now a matter of survival. Digital technology can turn industries upside down seemingly overnight. Just ask newspaper companies and bookstores. The Internet is business' Fear Factor. The good news is digital disruption gives existing business a roadmap for how to use the Amazons of the world to rethink their own businesses and adapt to become stronger than ever.