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News/ Lifecycle Marketing

Strangers Become Online Shopping Advisers

For shoppers in their mid-teens to mid-30s, the opinions of friends and family aren’t as important as those of total strangers—that is, assuming those strangers are of a like mind, according to a new survey conducted by ratings and reviews provider Bazaarvoice Inc., and research firms the Center for Generational Kinetics and Kelton Research.

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