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Insight/ Strategic Planning

Report: Content And The New Marketing Equation

It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as everyday people become media beacons in their own right. As such, they rigorously share and curate for their audience with an editorial-style approach as what was once a static audience is now an audience with an audience of audiences. People are learning that there are rewards for contributing to signal instead of the noise. Those who do not, learn the hard way…that people will disconnect in order to preserve the integrity of their stream.

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