Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Traditional Media

All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what “shopper marketing” is? It’s two words for retail, instead of one.

Read related story, "Shoppers Will Demand More Personalization In The Future, With Product Information Communicated Through Smartphones."

Read full story »