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Retailers are seeing more and more of their customers enter the store with a smartphone, but what are they doing about it? Many aren’t doing much. This report chronicles the successes of a few, key brands and highlights a means to calculate the maturity of strategies among others, navigate the right path to mobile, and design and app for success. From companies just starting to ponder mobile and still “on the ground” to those “flying high,” Altimeter illustrates the next steps brands and retailers must take to ensure success.
