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Emerging Media

Mobile's Data Adolescence Means Marketing Strategy Is Imperative

When I began my career as a telecom analyst in 1996 (after nearly a decade of consulting and marketing experience), my first report was on the subject of mobile data. This was a time when Motorola owned the nascent mobile phone business, pagers were mostly one-way, and the only uses I could find for wireless data beyond simple messaging were telemetry (look it up) and logistics management for trucking companies.

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