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Insight/ Online Media

The 2012 CMO's Guide To The Social Landscape

For the third consecutive year, is excited to deliver our latest CMO's Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the latest social media infographic welcomes five new members to the roster. Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands' advertising dollars, but incumbents including Pinterest and Google+ have certainly grabbed their share of the headlines.

Also new this year: Our Social Landscape chart is an interactive infographic. Click on any one of the four column labels--Customer Communication, Brand Exposure, Traffic To Your Site, and SEO--and the chart will automatically reorder so that the platforms most effective for that function are at the top of the list. Click here or on the social media infographic below to launch the interactive infographic, which will open in a new window.

As always, a downloadable PDF version of the infographic is available at the bottom of this page. And in the spirit of social, please share it with your colleagues and broader professional networks.

Social Media Infographic, Interactive Infographic 

Read related story:'s 2012 Social Landscape Chart Grows By Five

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Social Media Infographic Library:

  • 2011 Social Media Infographic
  • 2010 Social Media Infographic

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