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Five Wrong Turns In Multicultural Marketing--And How To Make Them Right

When we look around it’s clear, the “emerging” have emerged: 28% of Americans today are non-White, one in four children born in the U.S. today are Hispanic, interracial marriage is on the rise (15% of all marriages in 2011). Yet, even with these undeniable changes in our population makeup, few marketers are keeping pace with appropriate changes to their marketing acumen. Here are five wrong turns we’ve seen marketers make in the past year when marketing to Hispanics—and the five remedies you can take.

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