Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Branding & Communications

Why Can’t Samsung Have Its Own "Apple Effect?"

The leaks have transitioned from a few drips to a sizable deluge: the release of the latest in Samsung's popular Galaxy S line, one of the most anticipated Android smartphones ever, seems to be just over the horizon. On the eve of this product launch, Samsung seems to be directing more and more resources to strengthening its branding efforts. And I've never been less interested. 

Read full story »