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It's finally the "second half" for Chrysler, and this weekend the automaker is rolling out a quartet of new TV ads that pick up where its "Halftime in America" commercial with Clint Eastwood left off during February's Super Bowl.
Read related stories, "Content Isn't Branding: Why Chrysler's 'Halftime In America' Needs A Second Act" and "Chrysler Marketing Chief Says Eastwood Ad Created Good Buzz."
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