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Insight/ Online Media

Look Sharp! How Fashion Sites Are Reinventing E-Commerce

The Gilt Groupe is a site that has become immensely popular over the last few years. They are one of the pioneers in what have come to be called flash sales: great prices on a limited number of things you want, with new sales going online each day, all requiring that you sign up to become a member. On the heels of Gilt are a few other sites, all focused on fashion. It occurs to this author that maybe e-commerce, like the rest of the world, looks to the world of fashion for its cues and ideas. Fashion innovates and experiments and other industries watch and learn. This it may also be true for ways of doing business.

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