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Insight/ Branding & Communications

Goldman Sachs: A Cautionary Tale In Branding

In March, a retiring executive director at Goldman Sachs gave the ultimate kiss-off to his former employer: a blistering op-ed in the New York Times, decrying a corporate culture within Goldman Sachs that, according to the author, demeans its clients and places its own financial interests above those it purports to serve.

Read related story, "The Future Belongs To Brands That Build Trust."

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