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News/ Emerging Media

Restaurant.com Exec: Mobile Is Part Of A Cross-Channel Experience

During the “Case Study: How Restaurant.com Serves Up Dining Deals On the Go” session, Christopher Krohn, president and chief marketing officer at Restaurant.com,  revealed how the online reservation company is building its mobile strategy. “We will never have a mobile marketing strategy—instead we have a customer relationship strategy, which mobile is a large part of,” Krohn said. 

 

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