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Branding & Communications

Why Agencies Are Going The Way Of The Dodo

I’ve been meaning to write about the broken agency model for a long time, and Jeremiah Owyang’s post about how social media agencies are increasingly turning to advertising gave me the excuse I needed. Caveat: Owyang is an analyst; I am a former two-time agency owner and get my information from my gut. Or pull it out of the gestalt.

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