Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Market Research

If You Have Ethics, You’re In Good Company

We’re living with the first generation who are corporate social responsibility ‘natives’, that is to say young people who take it for granted that companies should deliver not just profits for their investors, but also make a contribution to society, and act responsibly vis-à-vis their environmental impact. For them this triple bottom line is normal.

Read full story »