Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Online Media

For Digital Video To Live, The 30-Second Pre-Roll Ad Must Die

Every company wants to crack the nut on digital video, and everyone from publishers to advertisers want to figure out how to make money on it. There may be ads, but there aren't enough of them, they don't make as much money as TV ads, and although digital video consumption is growing, it's still not profitable enough to abandon broadcast. But we won't get anywhere until we're working with something other than re-purposed 30-second TV ads.

Read full story »