Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Online Media

Social Media To Marketers: Get Over Yourself!

Is your firm still sitting on the sidelines debating whether it should jump into the social media fray? If so, chances are your discussion is probably centered on the wrong issues. On social media platforms, your organization should focus on how you can support and enhance the social media community, not your firm.

Read full story »