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Emerging Media

Local Advertising Will Dominate Mobile Ad Spending

Mobile is local.  Mobile devices are inherently local tools.  Not exclusively – no doubt people use their smartphones for all sorts of things that they might also do on a wired computer at home or at work – but more and more we are seeing data that enforces the intuitive idea that people use their phones when they are “out and about”, “on the go” interacting with the world around them.

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