Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Emerging Media

L’Oreal Sees 7% Overall Purchase Conversion Rate After Mobile Bar Code Effort

Consumers had the option of buying products by scanning SnapTags that were deployed in taxis. When consumers scanned the mobile bar code they were redirected to a mobile-optimized page where they could shop the products.

Read full story »