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Interviews/ General Management

VW CMO Tim Mahoney On How It Became America's Fastest Growing Car Company

Many analysts say they are confident that U.S. car sales for 2012 will surpass 14 million vehicles, a target that seemed overly optimistic several months ago. Especially impressive were the results of Volkswagen, whose sales were up 35 percent, resulting in the maker’s best March and first quarter since 1973. VW CMO Tim Mahoney discusses the company's recent success--a far cry for a company that considered pulling out of the U.S. market in the early 1990s, when sales plummeted to 40,000 vehicles.

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