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News/ Online Media

Poll: Video Drives Brand Engagement

An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement. The poll, conducted between March 22-26, which surveyed 2,211 adults at least 18 years of age, found that 51% of online video viewers between the ages of 18-44 would look up a new product or brand if they saw it mentioned in an online video.

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