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News/ Lifecycle Marketing

ABM Annual: Understanding Audiences Can Generate Paid Content, Ad Revenue

In keeping with the theme of American Business Media's Customer-driven Future annual conference held here, presenters showed how b-to-b media companies can generate more revenue from both readers and marketers by having a better understanding of their audiences.

Read related story, "ABM Annual: Keynote Griffin Says B-To-B Media Well-Positioned For Mobile, Social."

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