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News/ Strategic Planning

The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

In a way, it's appropriate that so much of the conversation around digital marketing today involves talk of what happens in the "cloud." The subject is big, constantly changing shape, a bit fuzzy at the edges and, like all clouds, hard to get a grip on. But as this year's Chief Marketer Interactive Marketing Survey reveals, there's not a marketer who thinks it's likely to dry up and blow away.

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