Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Online Media

What Is The Main Challenge In Search Marketing?

Andrew Girdwood, media innovations director at LBi bigmouthmedia, noted that a main challenge search marketers face is finding the appropriate blend of creative costs with media results. "To be successful in search, sites need to have engaging content, outreach needs to provide the sort of content to bloggers and site owners that is actually worth posting, and the most advanced PPC targeting is greatly reduced if the cost-effective banner ads cannot be found for the campaign," he said. "Brands that can provide fun and sharable content to their communities will more easily generate social signals than those brands that cannot."

Read full story »