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Insight/ Online Media

What Is The Main Challenge In Search Marketing?

Andrew Girdwood, media innovations director at LBi bigmouthmedia, noted that a main challenge search marketers face is finding the appropriate blend of creative costs with media results. "To be successful in search, sites need to have engaging content, outreach needs to provide the sort of content to bloggers and site owners that is actually worth posting, and the most advanced PPC targeting is greatly reduced if the cost-effective banner ads cannot be found for the campaign," he said. "Brands that can provide fun and sharable content to their communities will more easily generate social signals than those brands that cannot."

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