Someone standing in a physical store with an item in hand has infinite possibilities for what to do next. She can walk to the register through endless possible paths. She can interact with any object in the store. She can speak with an employee on limitless topics. So, can data gathered from physical stores trump online analytics in volume and depth? With sources such as the store’s point-of-sale (POS) systems, video feeds from ceiling cameras, staffing software, RFID tags and more, an in-store analytics installation can measure 10,000 data points per store visit.