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Insight/ Branding & Communications

Stimulate Your Prospects' Brains For Better Direct Marketing

Brain research has proven that human decisions on whether to change or do something different are more adaptive than rational. This means that people are more likely to make a decision about something if it directly affects their well-being. Naturally this has major implications for the way you develop messages and deliver them in your direct marketing campaigns. Many marketers today are mistakenly messaging for information—that is, they're providing support for a rational decision—instead of messaging for a real decision.

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