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News/ Market Research

Study: 76 Percent Of Calls From Mobile Display Ads Are Accidental

In its new MPULSE report, Marchex looked at 200,000 inbound phone calls to businesses that resulted from mobile searches during the first quarter of 2012, and it found a lot of junk: 76 percent of all calls from mobile display ads were what Marchex considered “bad”—accidental clicks and the dreaded pocket/purse dial.

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