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Insight/ Traditional Media

4 Ways Retailers Can Fight Showrooming

The use of smartphones is proliferating at a rapid pace. In turn, showrooming – the practice of researching merchandise in a retail store and then purchasing it elsewhere – is also increasingly common. It is, understandably, a thorn in the retailer’s side. Whereas the Internet has engendered huge shifts in the way media is consumed, mobile technology is causing big changes in retail shopping behavior.

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