The Digital CMO/ Market Research

CMO And Standardized Tests


by Anoop Sahgal
Partner Marketing
Adobe Systems

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I was going through Monday's newsletter blast that covered the most-read articles about marketing leadership since the beginning of the year. Skimming through the list of headlines and diving into some of the articles, I noticed some trends:

  • Measurement
  • Strategy
  • Technology
  • Change
  • Realignment

Now, think back: Do you remember the SAT vocabulary questions using comparisons and analogies back in the day?
Example: Car: Hood as:

a)  Head: Hat
b)  Dog: Walk
c)  Hotel: City
d)  Ocean: Universe

I took the SATs more than 20 years ago, when the CMO title didn’t even exist (and even if it did, I probably wouldn’t have fared any better.) But I wonder: What would the comparison look like for CMO and the terms above?

In case you missed the newsletter (or didn’t receive it--subscribe here), the most-read "Marketing Leadership" articles since January 2012 are:

About Anoop Sahgal

Anoop Sahgal leads global marketing programs for Adobe's key agency and system integrator alliances. Sahgal has global experience in leadership roles that span marketing, product management, and business development in high technology, and has spent time time working in both the SI and agency worlds. Follow Sahgal on Twitter: @anoop_sahgal.