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Insight/ Online Media

How Can Email Marketing Contribute To A Customer-Centric Marketing Strategy?

If your business is really going to put the buyer first, then every touch point across the buying cycle must become about helping, not selling. Marketers must become informed by the data and behaviors in each relationship, shifting from an “I'll send this mass email out today at 9” to “This email will be sent [automatically] whenever it's helpful to an individual we market to” mind-set. Here are some simple steps to deliver customercentric email communications--the kind people actually want, open and use.

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