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News/ Market Research

ABM Annual: Conference Highlights Challenges, Opportunities For B-To-B Media

The final day of American Business Media's Annual Conference featured a score of speakers outlining a host of opportunities—including apps, big data, lead generation, paid content and real-time data—for business media companies. But the speakers also cautioned that challenges lurk in taking advantage of these opportunities.

Read related story, "ABM Annual: Understanding Audiences Can Generate Paid Content, Ad Revenue."

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