Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Branding & Communications

Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

While the rates of spending increases on social media, mobile and email channels have slipped a bit between first-quarter 2011 and first-quarter 2012, they remain vibrant: The DMA measures growth on a five-point scale, and social media investment is strong, while mobile and email expenditures are up. 

Read full story »