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News/ Branding & Communications

Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

While the rates of spending increases on social media, mobile and email channels have slipped a bit between first-quarter 2011 and first-quarter 2012, they remain vibrant: The DMA measures growth on a five-point scale, and social media investment is strong, while mobile and email expenditures are up. 

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