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General Management

The Focus Group Of One: The Curse of Personal Experience

Most professional marketers know that it is rarely a good idea to use yourself as a focus group of one. While it is possible that your personal tastes and passions may be a perfect match for some segment of your target audience, it is very unlikely that it is a perfect match for your entire audience. This is such an obvious truth, it should go without saying. But I guess it’s not obvious enough.

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