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Market Research

From Content To Conversation: The Rise Of Social Networking And Changing Advertising Trends

When I authored the Professional Publishers Association’s Magazine Media Handbook back in 2007 the big emphasis was on digital migration: eyeballs were moving online and magazines were beginning to follow to capitalise on digital revenue streams. Within the past five years however a second – more influential – wave of change has taken place, as the rise of social networking has led to media shifting from content to conversation.

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