Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Emerging Media

Gamification: Measuring And Influencing User Behavior

Games are fun—well, unless you’re playing with your super-competitive friend. And we all have one, don’t we? Still, for the most part, games are entertaining—and that’s why gamification has taken off as a technique to entice people to adopt various applications and processes.

Read full story »