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Six Steps To Help You Become Forrester’s Evolved CMO 2012

In its 2011 global survey of nearly 200 CMOs, “The Evolved CMO, 2012,” Forrester and Heidrick & Struggles report that one of the greatest opportunities CMOs see to improve their game is to become more tech savvy. With every customer touch point contributing to the brand and every contact monitored by software, it’s no surprise that technology is figuring prominently in the minds of CMOs. A quick glance at today’s marketing technology landscape can overwhelm even the most sophisticated marketer. 

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