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Strategic Planning

Fear Performance Marketing At Your Peril

It’s time for us, collectively as a channel, to stop advertisers from just dipping a toe in the water. We need to drag them in, kicking and screaming if necessary, and submerse them in the wonderful, colorful world of performance marketing; a world that can incorporate attribution modelling, intelligent commissions, sophisticated data analysis, multichannel purchasing, unparalleled reactive marketing, phenomenal reach and a high return of investment.

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