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Insight/ Online Media

The Dynamic Nature Of Mobile Search In Asia-Pacific

The move to mobile Internet access is an established and accelerating global trend. As Asia-Pacific (APAC) Internet users transition to smartphones and tablets, mobile search is rising in importance. Based on an analysis of 2.5 billion visits to the Web sites of more than 125 APAC companies in the finance, media, retail, and travel industries, new research from Adobe Digital Index suggests that digital marketers in the APAC region develop country-specific mobile optimization strategies in order to stay ahead of coming changes.

Download Adobe Digital Index report and related infographic (attached below, or read online).

Previous reports from Adobe Digital Index available online here.