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Branding & Communications

The Chick-Fil-A Way: Why Brands Should Have Stronger Opinions

Chick-fil-A, a Georgia-based fast food chain specializing in chicken sandwiches recently entered a highly exclusive, and not always savory, league of brands—that is, brands with opinions. It happened, as you may have heard, courtesy of COO Dan Cathy, the son of S. Truett Cathy, a devout Southern Baptist who began the company in 1961.

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