Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Market Research

How To Structure A Marketplace

Marketplaces are endemic to the consumer web: Largely popularized by eBay, we’ve recently seen quite a few variations on the theme, like young guns Etsy, oDesk, Airbnb, and Kickstarter. Old or new, the two elements that bind all marketplaces are network effects (a good thing) and the chicken-and-egg problem (not such a good thing).

Read full story »